Rod's Reef will not be able to match all of the pricing of some of the "Reef Super Stores", but if you look around, you will find our pricing very comparable. Especially if you are local to the area and don't have to pay shipping charges. Rod's Reef tries to stock items that your reef actually needs instead of pushing items on you that that would only benefit the bank account of the LFS. If there is an item that is not in stock, we can usually have it on hand within 24 hours, so feel free to ask for something that you don't see.